If you’ve started a new business, or thinking of doing so, good for you! Don’t be deterred by present economic conditions. Plenty of businesses survive– and thrive—during recessions. So if you’re sitting there wondering how to get started, if you’re already started but are working hard without the results you’d hoped, this article is for you.
Statistics show that loyalty programs—ones that offer repeat-purchase benefits– increase customer frequency by 63 percent. This is particularly important in a tight economy where customers are watching every penny of their income, and, being more selective about where that income is spent. But here’s the rub, most of these programs often are viewed—and created—from a marketer’s perspective, and they end up leaving out the customer.